Do you need to blog everyday?

Through our own research, we have discovered that web site traffic drops when you do not provide at least four blog posts a week. However,  just posting filler content is a sure-fire way to not convert traffic coming to your website. People come back to a site because they find the blog informative, interesting, motivational, humorous, or whatever reason that took them to that blog in the first place.

A trained copywriter is skilled in finding pertinent information for a company’s blog and professionally presenting it every day.  All of our copywriters immerse themselves in researching exactly what they must write about on a daily basis. In fact, we have had clients share with us that their designated writer knows more about their industry than they do. 

Why not just write it myself?

Logic dictates that you—the person who knows the most about your business—should be the one daily blogging on your web site. However, in reality, the opposite is true. Not only are most business owners (or someone within the company) too busy to give the necessary attention to daily blogging, these individuals are often far too close to the subject matter to communicate about it effectively.

Effective blogging is much more than just knowing a business or service. The blog needs to incorporate all the techniques to feed the search bots the right information in order to bring the right user to the web site.

  • Once the user has found the web site, he or she—no matter his or her age, education level, profession, or ethnic background—must be able to understand the information, and have a desire to return to the site.
  • That is where a web copywriter becomes an invaluable resource. Web Copywriters are experts in much more than just the proper use of the English language. Along with excellent writing, editing, and grammatical skills, a good web copywriter must also have the ability to:
  • Effectively interview business owners/employees – know the right questions to ask, be able to learn/understand the industry concepts and jargon being communicated, and then translate them into “regular” language
  • Understand the importance of varying keyword tactics, and use them throughout their writing
  • Determine the audience to which the information will be disseminated, and tailor the writing style and level to that group
  • Know when it is right to sacrifice search engine friendly techniques for user friendly content
  • Independently research the subject matter, as needed, to gain a greater understanding of the topic – resulting in more complete and understandable information for the site user
  • Know what SEO techniques to avoid, so not to damage the site’s search engine rankings
  • View and write the information from the perspective of the reader – someone who may have absolutely no previous knowledge of your product or service
  • Effectively coordinate simultaneous multiple projects and priorities, and meet all deadlines on-time

Is the blog content original?

YES! Unique content creation is the biggest priority with our trained copywriters.

0ptimization’s copywriters know the importance of prioritizing content creation, as well as the importance of fresh and creative blog posts. There are millions of blogs out there and fresh content is a major concern, especially in the more saturated markets, not to mention the ramifications of plagiarizing concerns.

Creative content origination is precious nowadays. Our copywriters know that original thought, or the lack, can make or break a blog. They know to utilize their own style of phrasing to spark or make a blog’s content most unique. Our copywriters are trained in various techniques of content generation, such as brainstorming, listing, clustering, or developing an idea journal. They’re trained in utilizing a company’s brand awareness as well.

They’re aware of the importance of knowing their subjects. Most writers are not expert in that business when starting your blog, but they will be constantly improving their knowledge until they reach that point. Having access to your company’s information, where available, is a tremendous boon.

Our copywriters’ job is to produce great, original content, which leads to lively interaction with the readers. This interaction can give a business incredible insight into the minds of their customers and into the heart of their indust

Does my business get to keep the blog’s content?

Yes. Some marketing companies keep the business blog content as a chain, of sorts, to keep their customer. It is exceptionally disconcerting to frequently visit a blog and suddenly have all of the prior information completely gone—as if it never existed.  0ptimization.com does NOT do that. If your business chooses to stop our services, all the blog content is yours.