Don’t be fooled into selling short the value of proper link development. We combine link inclusion from website’s with firmly established search engine trust, business blogs, and top tier website directories to promote your site. Contact us today for a free analysis of your website to gauge how effective your link development strategy is, or how effective it can be with proper link procurement and link management

How do I get started? If you would like to start a link campaign with 0ptimization.com, please go to the Pricing page and fill out a project request. If you have more questions concerning link development, please do not hesitate to contact us.

What are backlinks or inbound links and why are they important? Often in the Internet world you will hear or read about the importance of backlink. A backlink, or also known as an inbound link, is a link from another website back to your own web site or web page. These links are also known as inward or inbound links.

For a moment, envision your website as an island, the only thing bringing traffic to your island are the bridges which connect it to the surrounding land masses. Without the bridges the traffic would cease coming to your island. This analogy can easily be used to explain the importance of backlinks. Search engines, particularly Google, love to use backlinks in deciding how to rank your web site. If you do not have any backlinks (or bridges), then the search engines cannot find your web site to direct the traffic. This unfortunately means that your competitors—who have backlinks—will receive that traffic instead.

What is anchored text and why is it so important? Simply put, anchored text is a keyword, or phrase, that is a “hyperlink” to another web site or another web page. For example, cheap auto insurance is considered anchored text because “cheap auto insurance” is a keyword that links to a site.

If anchored text is just hyperlink text what is all the ruckus about? When search engines crawl the web looking for sites relevant to the keywords people searching for, anchored text can be one of the biggest factors in helping web sites and pages rank.

Using the car insurance example from before, there are three options you can choose from in creating a link. 1) You can link just to the website www.bestcheapautoinsurance.com. 2) You can link to the web site by embedding the link in a high traffic keyword (like cheap auto insurance). 3) Finally, you can link to the web site by adding a link to an image (like a car or a talking lizard).

The second option of linking is the best in helping the search engines know that the web site is about cheap car insurance. Luckily for the site owner their web site name is also not a bad option, since he or she have targeted keywords in their domain name. The final option is the least effective because search engines have a difficult time seeing images. Google is working on technology to that will change this, but it is best practice to use keywords that you control as anchored text.

What are blog submissions, and how are they different from regular blog posts? One of the services provided by 0ptimization.com is blog submissions. We have developed relationships with over a 1000 blog owners, who have agreed to allow us to post content to their blogs. This content is specific to the blog, and we try to match our client’s industry to the type of blog we are posting to. The purpose for this is to create relevant backlinks. Our research has shown that search engines, but Yahoo in particular, gives more weight to relevant content backlinks.

Blog submissions are not to be confused with blog posts. A blog post is an article that we create for your blog. A blog submissions is the process of submitting a blog post to our blog networks. These services are provided separately in case you have your own content you would like us to submit. However, we can write both the post and submit it to the network.

What is a directory submission? Directory submissions are based around the concept of writing an article and submitting it to a website that publishes your article for public use. The great thing about directory submission sites is that they allow you to have a limited amount of anchored text in your article. Generally, these anchored text are found in the bio located at the end of the article. If done correctly, directory submissions can generate hundreds and thousands of backlinks to your website.

What is the difference between Quality Directory Submissions and Mass Directory Submissions? When deciding to use directory submissions as a link strategy, you need to ask if you want quantity or quality links. Both types of links are helpful and necessary, but they also both serve different purposes. Quality Directory Submissions come about by only submitting your post to directories that have high page rank and high visibility; whereas, Mass Directory Submissions are from submitting your article or post to hundreds of directory submission sites, regardless of page rank or visibility.

Is there a preference in using a Quality Submission over a Mass Submission? When dealing with Google, both the quality and quantity of backlinks to your website are important. Interestingly enough, having too many high page rank backlinks to your website can potentially hurt your rankings. Unless you have a strong brand like Coke, Oracle, or Microsoft, your domain will not be able to handle too many quality backlinks at one time (though, overtime you should focus on slowly building high quality backlinks). We have had several clients who have become overzealous in their backlink development and have been kicked out of the search engine index completely.

By starting with low quality but high volume backlinks you can see an immediate jump in your site’s rankings. When starting out low page rank backlinks are advisable because they take much longer for Google to see and index. Google is far more favorable to this method of link building and in the long run it will help your overall rankings.

How is blog commenting an effective backlink strategy? Blog commenting—posting comments on blogs—has become a popular way of getting backlinks to your website. The simple nature of a blog makes this an easy process. By putting your keyword in the name field of the comment and adding your website you create an instant targeted backlink. However, when doing blog commenting as a backlink strategy it is important that your backlinks do not become spam for someone else’s blog. There is nothing more annoying than receiving a comment on your blog that has nothing to do with the associated post.

To be affective in blog commenting, time must be spent in reading the post and offering a genuine comment that adds to the overall conversation of the post. The immense time factor of finding quality blogs and leaving worthwhile comments is why many people outsource this backlink strategy.