When planning out your web strategy having well written articles for your web site is simply not enough. Your articles or post need to be focused on both your customers and the search engines. People often sacrifice the quality of their content to accomplish this difficult feat. Our writers are trained to help you overcome this problem by offering well-written, well-SEOed articles, at reasonable prices.

What is SEO Copywriting? SEO Copywriting, or its full name, search engine optimization copywriting, is the technique of  creating compelling, but search engine friendly content. Search engines want unique web pages and not “doorway pages” that are created solely for search engines. Therefore, if done correctly, the engines view SEO copywritten pages as beneficial, and offer higher rankings in return.

The truth about SEO Copywriting.There is a pernicious lie circulating the web. The lie states that in order to have a good SEO article you must stuff your keywords throughout the article. Often you will hear about keyword density or pyramid writing in connection with SEO Copywriting. These techniques are actually very good–at hurting your rankings, not to mention your credibility. An article or post fairs much better when writers are not focused on repeating words or phrases a certain number of times.  0ptimization.com writers include your keywords naturally to make the search engines and your customers pleased.

How is SEO Copywriting different? Even though SEO Copywriting isn’t stuffing keywords into your posts, it is still much different from other content writing. The content in SEO posts must include traffic-rich keywords that enhance the blog’s or website’s visibility in the powerful search engines. Another often overlooked aspect of SEO Copywriting is utilizing a technique referred to as LSI, or Latent Semantic Indexing. LSI is one of the latest weapons that search engines use to gauge your keyword effectiveness. LSI algorithms evaluate the overall strength of your keywords on your page  and place emphasis on relating terms. Therefore, strategically, but naturally, writing these keywords and terms into the content helps boost the sites search engine rankings. Placing these keywords while maintaining a document which is compelling, clear, and interesting is one of the greatest challenge as a SEO writer.

What is Communal Copywriting? The name of this style of web writing gives the indication that it incorporates many writers; but instead the style focuses on creating content that builds an interactive community around your site or blog. When Communal Copywriting is deployed, the writer is using techniques like linkbaiting and lengthy posts to help the blog build up its readers and become an industry leader. These techniques are rather common throughout the web, and takes a great deal more time than SEO Copywriting. The great thing about Communal Copywriting is that many unknown “long tail” keywords are discovered, and web traffic spikes are more common.

What marketing style of writing should I use for my website? What your objectives and goals are for your company really decides what marketing writing style is best for your site. An internal blog used only for corporate messaging has a much different voice and style than a public blog with a web marketing and customer retention focus.

You are welcome to contact us to receive a free consultation on the style of writing that would best meet your needs.